OLAY：一场与4亿中国女人谈的恋爱（更新）

[melodylegend]

一场与4亿中国女人谈的恋爱——这一开首语必定笼络了不少芳心，一鸣惊人！接着画面忙不迭地的横扫过多位光彩照人的中国女性——堪称极品风暴！

广告的在画面、言语、背景音乐之间配合得相当紧凑、精辟、富有层次与节奏，浓缩张显了现代都市女性在不同时刻、由外而内的魅力。

最值得一提的是，此次广告是 “唤肤系列产品”多篇广告中经典画面的重现。OLAY系列产品首次以如此完整地阵容呈现在观众面前，体现了产品的历程性——信誉，全面性——满足不同肌肤需要，表现力十分强劲！

女人因为被爱所以美丽——OLAY此番倾力而出的“殷勤”也必然会赢回中国女人的宠爱吧。

“This is a romance with 400 million Chinese women.” The beginning words are a blockbuster that will surely capture a great many of women’s hearts! Then, various of pictures of glorious Chinese

Beauties keeping flashing by, an extreme banquet for Chinese modern city ladies is unveiled grandly……

The pictures, lines and music of this piece of ad collaborate with each other pretty compact, concise, with layering and rhythm, which condense and exhibit the modern ladies’ charming at different moment, from appearance to connotation.

The most worthy mentioning thing is that this piece of ad is kind of review of several memorable ad circumstances for the product series of “Regenerist”. It is the very first time that this series completely appear on TV simultaneously, which express the history of product representing for good credit, as long as the comprehensiveness function referring to satisfying to every woman’s needs. It is absolutely a big show!

As said in ad ‘woman of beauty is woman in love’, OLAY’s exerting “love pursuing” will certainly win back Chinese women’s favor.

[melodylegend]

很高兴和你一起深入讨论：）
玉兰油明确的产品区隔、渠道区隔和品牌策略使其在长线平牌管理上取得了成功。
对此呢，我们可以去屈程氏和大商场柜台去体验其服务及产品的区别。

[bestnorip]

补充一点牌子如果高档了，如果在价格上得不到体现，又何来高档呢？但如果价格抬高了，那么消费能力低的人又如何去追求呢？是不是眼高手低呢？
（我问题比较多，不好意思阿）

[melodylegend]

嗯，按我的理解说吧：
其实女人对于护肤产品追求两点：先是安全，再是功能。而在潜意识里，女人是追求高级品牌的。所以就这点，我觉得拉升产品定位是具备心里基础的。
另外据了解，玉兰油作了长线品牌管理：针对中高端市场，玉兰油升级了多效修护系列产品，并强化了高端卖场专柜陈列的形象塑造功能；在中低端市场，则继续加强超市和大卖场的渠道渗透，使中低端产品更加贴近大众消费者。
嗯，因此拉，我觉得再精彩的广告也只是营销中的策略之一——所谓“出入广告”，站到山上看下来不过棋局里的一点。

[bestnorip]

那么低端市场的客户如何稳定？是否会造成衔接上的问题呢？

[melodylegend]

美女多的确是让人目不暇接了，不过介于玉兰油正不断将其品牌形象和产品线从低端市场向高端提升，自然更需要“美不胜收”取代“平平淡淡”。

[bestnorip]

这个广告确实不错，不过我觉得都是大明星，是很扎眼，但是不够贴近生活，但如果启用普通民众，会不会就不能那么闪了呢？

[melodylegend]

在我的视频中上传了这则“美女云集”的广告。大家j尽情猎艳吧^.^
the relevant ad is uploaded in "my vedio", please come and enjoy: )

[melodylegend]

我十分抱歉我必须删除上一篇关于此次玉兰油广告的博文，因为其中由于记忆出错在广告作评述中犯了严重的错误T.T 由于删除博文的同时也取消了一些博友的精彩点评，在此深表抱歉。本人保证不会发生类似的事情，并欢迎博友们重新对我们都喜爱的广告进行交流和讨论。谢谢^.^
I'm very sorry that I have to delete last article about this piece of ad for OLAY, since a serious fault happened. And I'm very sorry that there are also great comments disappeared at the same time. I promise that this kind of things will never happened again here, and welcome more friends coming back and discuss together about the ads we keen on: )